Warmer Board Game Mind Map A Market Researcher
Board games have been around for centuries, providing entertainment and stimulation to people of all ages. However, in recent years, board games have made a comeback, with sales increasing worldwide. According to the NPD Group, the board game industry in the United States alone saw a 28% increase in sales in 2020. This trend is not only observed in the US but also in other countries such as Indonesia. As a market researcher, it is essential to understand the board game market in Indonesia and how to cater to the demand. One effective way to do this is through a warmer board game mind map.
What is a warmer board game mind map?
A warmer board game mind map is a visual representation of the board game industry in a specific location. It is created to provide an overview of the market, the target audience, and the competition in the area. The warmer board game mind map is divided into four sections: demographics, psychographics, geographics, and competition. Each section provides critical information that can help in identifying the most lucrative target market, the best location to sell board games, and the most effective marketing strategy to beat the competition.
Demographics
Demographics refer to the characteristics of the population in a specific area. In Indonesia, the population is young, with an average age of 30.5 years old. This age group is perfect for board games as they are likely to have disposable income and enjoy socializing with friends and family. Additionally, the population in Indonesia is diverse, with over 300 ethnic groups, which means that there is a vast market for different types of board games.
Psychographics
Psychographics refers to the personality, values, interests, and lifestyles of the population in a specific area. In Indonesia, the culture is family-oriented, with strong ties among family members. This culture presents an opportunity for board game designers to create games that promote family bonding and interaction. Additionally, Indonesians are known for their love for social media and technology. Board games that incorporate technology or social media elements are likely to be a hit in Indonesia.
Geographics
Geographics refer to the physical location of the population in a specific area. In Indonesia, the population is distributed across the country, with the majority residing in urban areas. This presents an opportunity for board game designers to target urban areas such as Jakarta, Bandung, and Surabaya, where there is a higher concentration of people and where disposable income is likely to be higher.
Competition
Competition refers to other businesses that are offering similar products or services in a specific area. In Indonesia, there is a growing market for board games, and as a result, there is increased competition from local and international board game companies. To beat the competition, board game designers need to create unique and engaging games that cater to the specific needs and preferences of the Indonesian market. Additionally, marketing strategies must be tailored to suit the Indonesian market.
Conclusion
In conclusion, a warmer board game mind map is an effective tool for market researchers in Indonesia. By understanding the demographics, psychographics, geographics, and competition in the board game market in Indonesia, board game designers can create games that cater to the specific needs and preferences of the Indonesian market. Additionally, marketing strategies must be tailored to suit the Indonesian market for successful penetration. With the growing popularity of board games in Indonesia, the board game industry presents an excellent opportunity for entrepreneurs and investors looking for a lucrative market.
